קָלָה qâlâh (H7034)

to be light (as implied in rapid motion), but figuratively, only (be (causatively, hold) in contempt)

1) to disgrace, dishonour, be lightly esteemed, be dishonoured, be despised 1a) (Niphal) to be dishonoured, be despised, be lightly esteemed 1b) (Hiphil) to treat with contempt, dishonour, treat shamefully

a primitive root;